This article introduces the IYRP and associated Global Alliance by describing their origins, goals and activities. Motivation for the IYRP emerged from the need to transform misguided myths portraying rangelands as having marginal value and pastoralism as backward and inefficient. The Alliance seeks to accomplish its goals through participation in global, regional and national events and by promoting strategic investment and policy. Policy recommendations will be presented to international and national governing bodies and at major global conferences in 2026 and beyond.